SOCIAL EQUITY @ Olla

Social Equity Program

Our Social Equity Program is a first step in the direction of recognizing the persistent and ever prevalent inequities in our society, and in our industry.

Click here to see if you're eligible.
Program Mission

Stronger
Together 🤝

Not everyone working in the cannabis industry is treated fairly.

Everyone should be given an equal opportunity to succeed. We are taking steps towards removing barriers to entry for underserved entrepreneurs who dream of running a cannabis retail business. The Olla Social Equity Program was created to assist these entrepreneurs in achieving their goals.

There are no limits to the number of eligible awards to grant - marginalized groups may apply at any time.

"Cannabis suffers from a concerning lack of diversity.

BIPOC communities continue to be disproportionally targeted as their fellow Americans create generational wealth within this burgeoning industry.

With our Social Equity Program, we view this as taking the first step as a company to begin a process of acknowledging this inequity and raising awareness."

-Nico Nezhat

CEO / Co-Founder, Olla

Program Benefits

What's included?

Eligible business owners will receive our deepest discount available:

  • Olla eCommerce for only $42.00 / monthly, for up to 2 years for your first location
  • Free onboarding
  • Participating partner benefits, when available
Program Elegibility

Who qualifies?

To be eligible for the Olla Social Equity Program, you must meet the following criteria:

  • The program is designed for cannabis businesses with majority ownership by underrepresented groups within the cannabis industry. Examples include but are not limited to BIPOC-owned, LGBTQIA-owned, woman-owned, and veteran-owned.
  • Your store holds an existing social equity license designated by your state agency.
  • Your majority company ownership has had previous marijuana convictions and/or has been negatively impacted prior to state legalization, without selling to minors and without a violent crime record.
  • Be a new Olla customer

Program Application

Principles To Guide The Way

Social Equity Program FAQs

What are the Social Equity Program benefits?

Approved applicants will receive the following program benefits:

  • Olla eCommerce for only $42.00 / monthly, for up to 2 years for your 1st location
  • Free onboarding
  • Participating partner benefits, when available
How does Olla screen applicants for the Social Equity Program?

Each applicant is screened on an individual basis because everyone's situation can be different! We objectively determine eligibility based on the following program criteria:

  • The program is designed for cannabis businesses with majority ownership by underrepresented groups within the cannabis industry. Examples include but are not limited to BIPOC-owned, LGBTQIA-owned, woman-owned, and veteran-owned.
  • Your store holds an existing social equity license designated by your state agency.
  • Your majority company ownership has had previous marijuana convictions and/or has been negatively impacted prior to state legalization, without selling to minors and without a violent crime record.
  • Be a new Olla customer
How many Social Equity grants are given out?

There is no preset limit on the number of Social Equity Grants.

If I am an existing Olla customer can I still apply?

This program is only available to new customers and only for their first location.

What other ways can I help fight injustices related to the War on Drugs?

We recognize that our Social Equity Program is only a first step in acknowledging and raising awareness about the inequities experienced in our industry. We strongly support other causes committed to this mission, and encourage you to turn to organizations like The Last Prisoner Project.

I have more questions, can I talk to someone about this?

Absolutely, feel free to email us at hello@olla.co and we’ll help navigate the process.