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Not only will your customers love Olla, so will your team!
Month over Month order volume growth, when switching to Olla from Dutchie or iHeartJane.
Average conversion rate for retailers powered by Olla - the highest converting checkout available!
Cart abandonment rate - encourage conversion with frictionless checkout.
Order pickup rate - automated order updates seal the deal!
March 2, 2023
Five years ago, we set out to create a retailer-first eCommerce platform to serve the needs of the industry. We believed retailers should be able to build their own loyal customer bases, and deploy high-performing eCommerce experiences without relying on middle-men marketplaces.
Along the way, we’ve worked with retailers nationwide, shipped countless innovations, and facilitated over $2.4 billion in online orders. We’re proud of the product we’ve built and the team we’ve assembled, and are grateful for the community of ambitious retailers we’ve worked with throughout our journey that made Olla so special.
Olla’s story ends here. Many challenges in the world of cannabis remain unsolved, and we’ve failed to establish a viable business model. Simply put - the costs associated with providing this product to our customers outweighed the price the market was willing to bear. We have come to the difficult decision to shut down our operations.
As of today, it is no longer possible to sign up for Olla, and in exactly 30 days, on April 1, 2023, Olla’s services will no longer be available.
We know there will be lots of questions regarding next steps. We have addressed the most impactful below, and will work to support our customers during this transition phase.
Thank you for your loyalty, trust, and support throughout the years - it has meant the world to us. It has been a privilege serving you, and we wish you the best in your continued success in this beautiful industry.
Sincerely,
Nico, Josh, and the Olla Team ♥️
Simply put, we were unable to establish an economically viable business model without relying on significant investment capital to subsidize the cost required to sustain Olla’s product. For reference, the price we were able to garner at the outset of operations was more than 3.5x greater than the price the market was willing to bear in recent years.
Olla facilitated over $2.4 billion in online orders for our customers, while earning less than $10 million in revenue throughout our lifecycle. The current state of both regulations, and the economic health of the industry, presented major challenges for our business to sustain itself without resorting to revenue-generating tactics that went against our core mission.
As of April 1, 2023, you will no longer have access to the Olla platform and associated data. The last day of service will be March 31, 2023.
We suggest you establish service with an alternative eCommerce provider as soon as you’re able to. We recommend contacting your Point of Sale provider directly for a list of approved eCommerce integrators. Additionally, we encourage you to export all customer order data via your Olla Dashboard immediately.
You will need to take action to export any data from the Analytics page of the Olla Dashboard by March 31, 2023. Contact support directly if you have any questions.
All Olla services will be terminated, no further customer payments will be accepted, and your data will be inaccessible for export.
Many people contributed to Olla along our journey - past team members, investors, advisors, friends and family. It takes a village to build something this special - a sincere thank you from the bottom of our hearts.
Aimee, AJ, Ale, Alejandro, Alana, Amanda, Anna, Arniel, Arpad, Ashish, Bill, Brenden, Camran, Ceana, Charlotte, Cliff, David, Dia, Drew, Greg, Jake, James, Jas, Jared, Janet, Jenny, Jerry, Jess, Jeremy, Jordan, Junran, Kaleb, KD, Kristel, Kristofor, Landon, Laura, Lani, Leslie, Linda, Lindsey, Lita, Logan, Manuel, Matt, Mitch, Mot, Muhammad, Nancy, Neal, Noah, Ramandeep, Reuben, Romina, Ryan, Sam, Shauna, Shawn, Tess, Timmy, Thomas, Tim, Tracy, Tylor, Zander.